Our Uncommon Story

This didn’t come from a business plan.

It came from a long pause—time served.
A federal prison, yes. But more than that, it was a quiet reckoning.
Space to stop. To face the shit I'd gotten myself into.
And to ask, honestly: What now?

I landed there because of my choices.
Mistakes that were mine. I know.
A path I walked without enough clarity or care. 
I own it. And there are lessons to be learned. [Though I still wonder about a first time plea to an "Attempt" at evading taxes costing me 18 months of my life.]

But not everyone inside shares the same story.

Some were swallowed by a system that profits off struggle.
Some were born into impossible odds.
Some carry stories no one wants to hear—but still they move.
I see them. I built Fiercely Uncommon with them in mind, too.

Because while I take responsibility for the road I walked, I also believe this:

It has somehow become fashionable to conform.
To shrink. To smooth over what makes you unique.
To follow instead of forge.

We reject that.

Fiercely Uncommon exists because individuality isn’t a flaw—it’s a source of worth.
We’re not here to be louder. We’re here to be real.
To know our uncommon self contributes to the value of who we are.

We don’t expect perfection. Just presence. Just honesty.

This is my road from Perdition to Camelot—however flawed, however unfinished.
And I want this brand to be a space for others navigating their own way forward.
Strength. Style. Silence. Story.

Fiercely Uncommon isn’t just a brand.
It’s a line in the sand.
A refusal to disappear.
A promise to tell the truth, even when it hurts.

This is just the beginning.

If any of this hits something real in you—come with me.
We don’t have to fit. We just have to mean it.

And hey—if it ever gets too heavy out there,
maybe it’s time to get back to the weight pile of life.
We’ve got a fit for that.
And a few smart-ass comments to go with it.

Defiant by Design.
We are—and always will be—
Fiercely Uncommon.